Turn visitors into leads with AI quiz funnels

Quizzes convert at 40% — 10x better than forms. MagicForm generates entire quiz funnels with AI in seconds. No design skills needed.

No credit card required. 2 quizzes free.

Before · 3% convert
example.com/contact

Contact us for a quote

After · 40% convert
magicform.ai/q/your-quiz
Question 2 of 633%

What's your biggest growth goal right now?

A

Get more qualified leads

B

Convert more of my traffic

C

Segment my audience

From zero to collecting leads in 60 seconds

Other tools make you design quizzes from scratch. MagicForm's AI does it for you.

1

Tell Maya what you need

Type a topic or paste your website URL. Our AI professor Maya generates a complete personality quiz with outcomes, questions, and result pages.

2

Enable email capture

Toggle on the email gate. Quiz takers enter their email to see their results. Every response is a qualified lead who self-segmented.

3

Connect & grow

Leads flow directly to Mailchimp or Kit with outcome tags. Send personalized follow-ups based on which result they got.

See it in action

Branded landing page, progress tracking, email gate, outcome-based results — wired up for you.

magicform.ai/q/leadership-style
Question 3 of 837%

When your team hits a roadblock, what's your first move?

A

Pull the team together to brainstorm solutions

B

Dig into the data and build a plan

C

Rally the team and push through together

D

Step back and try a different angle entirely

magicform.ai/q/leadership-style/result
Your result

The Visionary Leader

You see the big picture and bring others along. You're at your best when you're painting a future worth building toward — and letting your team work out the details.

Get your full playbook
you@company.com
Send
Tagged “Visionary” in Mailchimp

Why teams switch to MagicForm

See how we compare to Interact, Typeform, and building quizzes yourself.

Feature
MagicForm
AI-powered
Interact
$39-209/mo
Typeform
$29-99/mo
ChatGPT
$20/mo
AI generates full quizText only
Personality quiz outcomes
Email capture built-in
Shareable quiz link
Quiz from any content (PDF, YouTube, URL)
Lead segmentation by result
Mailchimp / Kit integrationComing soon
Quiz templates
Export (PDF, DOCX, ZIP)
Free tier2 quizzes free14-day trial10 responses/mo$20/mo
PricingFrom $16/moFrom $39/moFrom $29/mo$20/mo

Built for people who grow businesses

Six real quiz ideas below. Pick one and you'll have it live in under a minute.

Coaches & Consultants

Segment your audience by readiness or style, then sell the program that fits.

Example quiz
What's Your Leadership Style?
A
The Visionary
B
The Operator

Course Creators

Route quiz takers to the exact course they should buy next.

Example quiz
Which Course Fits Your Goals?
A
Foundations (beginner)
B
Scale (advanced)

E-commerce Brands

Product recommendation quizzes that help shoppers pick and capture email.

Example quiz
Which Coffee Blend Are You?
A
Bright & fruity
B
Deep & chocolatey

Marketing Agencies

Build interactive campaigns for clients in minutes, not weeks. White-label ready.

Example quiz
What Marketing Strategy Fits?
A
SEO-first
B
Paid acquisition

SaaS Companies

Qualify leads with readiness scoring and route to the right sales motion.

Example quiz
How Ready Is Your Team for AI?
A
Just exploring
B
Ready to deploy

Content Marketers

Turn any blog, PDF, or video into a quiz that drives 10x more engagement.

Example quiz
Test Your SEO Knowledge
A
On-page basics
B
Technical SEO
40%

Average quiz conversion rate

10x

Better than standard forms

60s

To generate a full quiz with AI

58K+

Users trust MagicForm

Stop leaving leads on the table

Your competitors are using forms that convert at 3%. Start using quizzes that convert at 40%.

No credit card required. 2 quizzes free.

Leads captured
This week
847+312%
S
Sarah K.
sarah@acme.co
Visionary
J
James W.
james@wirelab.io
Operator
M
Maria C.
maria@growthlab.com
Visionary
D
Dev P.
dev@stackform.dev
Analyst
Synced to Mailchimp